Maersk Line In Social Media
100K in different exterior expenses, allowing Maersk Line to not look further into things reminiscent of ROI. Nonetheless, Maersk Line conducted a complete social media study in Q4 2012, so as to evaluate the efforts - and determine where to take social media the following 2-3 years. The study was executed as an open innovation process with both leading american consultants and key stakeholders within Maersk Line being interviewed in a collection of Google Hangouts.
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